If you’re like me, you may have been intrigued when you learned TaylorMade was introducing another model in the line of RocketBallz drivers. The latest offering is called the RocketBallz Bonded Driver, and if you’re wondering why the “Bonded” name, you’re not alone. Simply put, the new RBZ Driver is a fixed hosel version of the original RBZ. Thus, the club head is “bonded” to the shaft and cannot be adjusted. If that sounds decidedly un-sexy to you, given the adjustability craze that has swept the driver category this year and figures to continue through 2013, well it is—not sexy, that is. There’s nothing especially “new” here. So why buy it?

Every golfer wants more distance from his driver. It’s what the recreational player craves and the reason for the existence of certain R&D and marketing guys at every major golf equipment manufacturer. The RBZ Bonded Driver offers the entire TaylorMade RBZ tech that makes the RocketBallz Driver one of the hottest sellers ever, absent an adjustable hosel. It has distance, but not adjustability.

According to TaylorMade., the RBZ Bonded is made with TaylorMade’s “Inverted Cone” milled into the back of the face. This creates a huge sweet spot while minimizing distance loss on drives struck, well, less than perfectly. The Bonded Driver comes equipped with an ultralite TM 360 Lite grip, Matrix XCON 5 shaft and drag-defying aerodynamic head shape that produce faster swing speeds and generate more distance.

And the RBZ Bonded has the same matte white crown and black face as the original RBZ.

So, basically, this is the same driver that created huge buzz early in the year without one significant feature. That brings us around to the initial question: why would you buy it? The absence of an adjustable hosel means one very important thing: this driver costs less than any other high tech driver on the market. You can get speed, power and distance in a contemporary, Tour-validated look for just $200.00.

Truth be told, I bet many golfers buy an adjustable driver, set it once, and then never adjust again. If you’re a guy like that, then this is a sweet deal.

Check it out at DGW today.